Our Story

If this is the first time you have come across our brand, welcome! We look forward to cruizin through the seasons with you.

If you are an existing customer, we want to thank you for your unbelievable support received since we ventured online in 2020. Getting to know you on social media has been an enormous privilege and pleasure…although of course we miss the instore  experience and years of face to face encounters in our boutiques.

The pandemic has called for many changes for us all, and as I write this, I feel overwhelming gratitude for my staff, CMT’s, family friends, and to all of you who have remained loyal JC customers.

With the promise of Spring we feel a renewed optimism, and trust this will reflect in our brand, which, inspired by gracious outdoor living, promises to transport the online shopper to that special holiday frame of mind.

Our Journey:
In 1985 my husband Hans, an avid surfer and traveler, had an idea inspired by nature and a simpler way of life – an unconventional and new way of producing garments using loom state fabric and experimenting with the dying process. With a pair of  scissors, a roll of cotton muslin and a dream, Just Cruizin was born.  A collection embodying nostalgic comfort with an effortless balance of simplicity and style, began. 

For many years our range was sold at informal markets countrywide, appealing to those who appreciated the natural casualness, the softness of cotton and earthy, muted tones. By 2005 it was time for the next move.  I joined the team, and together we opened stand-alone stores, expanding our gorgeous cotton collection to include clothing, knitwear, and accessories.  We became a laidback lifestyle brand, embracing a vision of nature and beach, timelessness and comfort. 

Treading lightly into what is globally an uncertain but hopeful future, our Cape Town manufactured clothing is now online. As we embark on this new journey, we look forward to bringing the comfort and easy style of Just Cruizin to you, wherever you may be.  

Amanda Kamhoot


I joined my husband Hans full time in 2005 after having sold my hair salon. My love for all things beautiful, fashion and style naturally drew me into joining Just Cruizin. In fact, I began “ buying” samples on our overseas trips for JC years prior. Having focused much of my studies on the science of colour, working with over-dye and creating colour was and still remains fascinating and a true passion of mine. Opening stores, merchandising them and working in them whenever I was able to, was always a thrill and a pleasure. These past two and a half years, since embarking online and changing most of our business model, has been both exciting and daunting. I am truly grateful for all the support we've received and hope to continue producing beautiful, timeless, and effortless clothing & knitwear.


Mishka joined the team recently as our Admin & Finance Associate, and has quickly become part of the the Just Cruizin family. Mishka's friendly nature, dilligence and willingness to learn is so refreshing!
We look forward to a long and happy working relationship with Mishka.


Bilqees, affectionately known by us all as Bee, joined us more than 25 years ago. Bee manages and co-ordinates all orders and stock logistics and has been a major part of our success since embarking online. Being in the industry all these years, Bee understands the over-dye and production process so well, and does most of the liaising with our CMT’s. Bee’s calm disposition, clear thinking mind and knowledge of the industry, is a major asset to Just Cruizin.


Lindajoined Just Cruizin in 2005. Prior to thatLindaworked as my right hand in my hair salon from 1995. Since then,Lindahas learnt so many aspects of the clothing industry, and now works as our receiving clerk and assists with packing and sorting our online and wholesale orders. Prior to that,Lindaran our Long Street boutique with Bee for a very successful 8 years until covid hit in 2020. No task is ever too big or small forLinda, and her familiar laughter is always a pleasure to hear during our day at work.


Since joining the team this year as our Marketing Manager, Megan has made a huge impact both in-house and online with our social media, and forging relationships and connections in alignment with Just Cruizin. Megan has brought her light, happy, and youthful energy into our workspace, which we have all thoroughly enjoyed this year! We look forward to all the exciting plans she has in store for us.


Beverly has been with us for 33 years, and was one of the very first machinists in the early years of Just Cruizin. After closing our CMT and dye house in 2019, Bev continued helping us with repairs and quality control where needed. Her experience, wonderful disposition, and contagious laugh makes having her around an absolute pleasure!


Albertina is the elegant, beautiful lady of our headquarters. She helps with steaming and ironing orders that require it, and keeping our space clean and tidy. Albertina is such a kind soul - always singing, and bringing so much joy to the office.


Amanda's son, Jordan, heads up our menswear department.  He helps us with deliveries to and from the dye house and runs his market on the weekends at the Old Biscuit Mill in Woodstock and Bay Harbour Market in Hout Bay. Jordan also does most of the Kamers vol events where he is known for his cotton knitwear and mens clothing. It has been so wonderful seeing him grow the menswear side of Just Cruizin and creating such a successful, timeless offering for men.


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